Eliminate the uncertainty of lead qualification with NitroFlow’s lead scoring functionality. Automatically allocate scores to your contacts upon their interaction with your brand. Whether they're downloading an ebook, browsing your website, participating in a survey, responding to an email campaign, engaging with sales, or attending an event, you can assign scores to each contact based on their behavioral and demographic data.

The higher the score, the more prepared the lead is for sales and the greater the likelihood of conversion. For instance, if a lead visits your pricing page, requests a demo, and attends a webinar, it indicates they are progressing further along your sales funnel and are likely ready to make a purchase.